Our Story

Two best friends from St. Petersburg FL, Reggie Reed and Michael Morrison, came up with this concept while traveling on their annual summer vacation when it hit them to create a beverage to replenish and rehydrate the body after indulging in alcoholic beverages. For more than 15 years, the co-founders always believed in the motto “work hard, play hard.

LIV21 is carefully crafted with electrolytes and essential vitamins and is recommended to be consumed while or after drinking alcoholic beverages. It’s infused with coconut water to rehydrate the body, and its signature “culture blend” is made with the following key ingredients:

  • DHM is a natural, liver-boosting ingredient that helps to speed up the breakdown of toxins.
  • Milk Thistle enhances antioxidant activity in the body to reduce inflammation and calm the stomach.
  • Taurine is a fast-acting amino acid and natural energy booster that can help minimize hangover-related fatigue.

We embrace the work hard play hard lifestyle. Our slogan is “Just LIV”. That means just live your life! It’s okay to meet up with some friends after a long workday for drinks at happy hour. We want our customers to be aware that there is a product that can be conveniently purchased, that tastes good, and is effective.

We embrace the work hard play hard lifestyle. Our slogan is “Just LIV”. That means just live your life! It’s okay to meet up with some friends after a long workday for drinks at happy hour. We want our customers to be aware that there is a product that can be conveniently purchased, that tastes good, and is effective.